نقل قول:
The first thing to be addressed has to be the price, and let's not dance around this: the SD1 is eye-wateringly expensive. Even with Sigma listing lens kits for pre-order at significantly below its own suggested price for the body alone, it's still a hugely expensive piece of kit. The company is talking in terms of the SD1 being a portable alternative to medium format cameras (which may not be entirely unfair, as the sensor has the potential to produce resolution similar to a 30MP Bayer-type sensor). Ultimately, the entire research and development cost of the sensor has to be recouped from the number of cameras the company expects to sell and, sadly, the MSRP suggests that Sigma only expects to sell medium format quantities.
You could, of course, argue that it might sell twice as many if it sold them for half the cost, but that isn't the tactic Sigma has chosen. To look at it another way, the company has decided it has a better chance of charging a premium over Nikon D3X money and selling a handful of cameras, rather than charging the D300 price-tag many existing users were hoping for and have to sell mass-market volumes. It doesn't make sense to dwell much further on this decision, no matter how self-fulfilling it seems. Instead we'll take a look at the camera, what it offers and how it behaves.